Your Attraction, Our Passion

We believe that attractions should focus on creating memorable experiences—not battling disconnected tills, admin headaches, or clunky systems. That’s why we built VisiSoft: a unified platform designed specifically for visitor attractions.

Whether you run a theme park, museum, heritage railway or farm attraction, VisiSoft gives you the tools to run your operations seamlessly and scale with confidence.

We Know Attractions—Because We Work With Them Every Day

VisiSoft is part of The HBP Group, a family of award-winning technology businesses helping organisations across the UK for over 30 years. But our team is focused exclusively on the visitor attraction sector—helping sites like yours improve operations, grow revenue, and deliver better experiences.

From your front gates to your café tills, everything we build is designed with real attractions in mind.

20+ Years

VisiSoft has been developed over 20 years, with ongoing improvements to make it the leading EPOS & ticketing system for tourist attractions.

5m+ Visitors

Over 5 million visitors experience VisiSoft every year by visiting our customers' attractions and buying tickets online.

Our system is built in conjuction with the UK's leading attractions who have input into new functionality and system enhancements.

Why We’re Different

We’re not a generic EPOS provider or just another ticketing system. We’re purpose-built for the unique challenges that attractions face—from seasonal traffic and school visits to Gift Aid and group bookings.

One Unified Platform

From ticketing and memberships to retail and catering, VisiSoft simplifies every part of your attraction’s operation.

Support That Actually Supports

We don’t hand you a login and disappear. Our UK-based support, onboarding and training teams are with you every step of the way.

Continuous Improvement From Real Feedback

Through our user-driven improvement programme, our roadmap is shaped by the needs of real-world attraction operators—not guesswork.

Join the UK's leading Attractions Already Running On VisiSoft

VisiSoft powers a wide range of UK attractions hosting over 5 million visitors annually. Our platform helps them:

Reclaim over 150 hours of admin time each year
Cut queues by 60% and increase per-visit spend
Unlock Gift Aid, upselling and membership growth opportunities

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150 Hours

Reclaim over 150 hours of admin time each year

60%

Cut queues by 60% and increase per-visit spend

Unlock Gift Aid, upselling and membership growth opportunities

Paultons park logo

Stephen Lorton

"I would absolutely recommend VisiSoft for a business that has as many touch points in its EPOS system as us, to give the controls, speed of service and quality of experience to customers."

Paultons Park

Ollie Smith

“Moving over to VisiSoft is probably the best decision I’ve made in my tenure at Drusillas. The development and roadmap is far superior to anything that I've seen and I would recommend VisiSoft to anyone in the market."

Drusillas Park

Simon Prager

"There is a roadmap of things that are coming, so as a customer you get to have an input into that; it’s just one of the reasons why it’s the best product on the market. I would definitely recommend VisiSoft if you want to grow your business."

The Tank Museum

See VisiSoft
In Action

Schedule your free demo today and see how VisiSoft can help your attraction streamline operations and maximise revenue.

Book a demo

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