CASE STUDIES > WELLINGTON COUNTRY PARK

How Wellington Country Park Enhanced Operations with VisiSoft

Read our case study to see how VisiSoft helped Wellington Country Park increase their membership sales and streamline their accounts integration, stock control, EPOS and online ticketing.

How Wellington Country Park Enhanced Operations with VisiSoft

Wellington Country Park, nestled within 362 acres of the Wellington Estate on the Hampshire-Berkshire border, is a family-focused outdoor adventure destination. With attractions ranging from a jumping pillow, an animal farm, and a splash zone in the summer months, to a miniature railway and electric jeeps, the park provides endless opportunities for children under eight to explore and create lasting memories. Its picturesque woodland setting, home to red and fallow deer, also features scenic nature trails and a tranquil woodland campsite.

The Estate itself is home to multiple businesses including a farm shop, an international equestrian facility, a fitness, sports and health facility, a private school, and a soon-to-be refurbished village pub. With such a diverse operation, managing ticketing, admissions, and reporting efficiently was a priority for the Country Park.

VisiSoft has played a crucial role in streamlining these operations, offering an integrated ticketing and POS system that enhances efficiency, improves reporting, and provides scalable solutions as the park continues to grow.

Over 35% af annual passes are now purchased online

"I would absolutely recommend VisiSoft to anyone who is looking for a ticketing system in the attractions industry. It has helped us second-to-none, and we are very grateful for the support, advice and development that they have allowed us to have with our business and futureproofing our ticketing solution".

– Josh McGhee, Estate Marketing & Digital Operations Manager, Wellington Country Park

2-3 hours

admin time saved every week.

150%

increase in gift card sales

£10,000

saved in transaction fees, annually.

A System That Adapts to Growth

Before implementing VisiSoft, Wellington Country Park faced multiple operational challenges. Their previous system suffered from inconsistent reporting, unreliable support, and a lack of scalability. Given the park’s rapid year-on-year growth, it was crucial to invest in a solution that not only resolved existing issues but also provided long-term reliability.

Since switching to VisiSoft six years ago, the park has experienced several key benefits:

✅ Improved operational efficiency – The integration of ticketing and POS has significantly reduced manual processes, saving the management team valuable time. The Estate Marketing & Digital Operations Manager, Josh McGhee, estimates that he personally saves 2-3 hours per week compared to the previous system.

✅ Enhanced online capabilities – Previously, annual passes could not be purchased online, limiting accessibility for visitors. Today, approximately 35% of annual pass memberships are purchased online, streamlining customer convenience and boosting membership sales.

✅ Significant increase in gift voucher sales – Moving from physical to digital gift vouchers has resulted in a 150% increase in sales, creating an additional revenue stream while simplifying the redemption process for visitors and staff alike.

✅ Seamless payment processing – The transition to Dojo for card payment systems, recommended by VisiSoft, has delivered substantial financial savings of up to £10,000 per year on transaction fees. Additionally, the flexibility of Dojo devices—operating on both Wi-Fi and 4G—has allowed the park to introduce flexible mobile payment solutions in remote or busy areas when required.

Looking Ahead

As Wellington Country Park continues to expand, the team is focused on maximising efficiency and enhancing the visitor experience. Their future goals include:

📊 Further refining reporting capabilities – With the integration of Microsoft Dynamics 365 Business Central, financial reporting is already more streamlined, but ongoing refinements will help track visitor spending and seasonal trends more effectively.

🚀 Expanding mobile sales opportunities – Leveraging Windows tablets and mobile payment systems to introduce flexible point-of-sale locations throughout the park, reducing queues and improving service.

By leveraging VisiSoft’s advanced technology and industry-leading support, Wellington Country Park is well-positioned to continue growing while maintaining exceptional service standards. The park’s success with VisiSoft is helping to shape the future of operations across the estate’s wider portfolio.

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Request a demo to see how VisiSoft can help your business grow. Online group and school ticketing, cafes, gift shops, Gift Aid, memberships, donations, stock management and reporting all on one system, all backed up by award-winning support.Your visitors deserve the best experience: VisiSoft empowers your team to delivery exactly that.

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How Wellington Country Park Enhanced Operations with VisiSoft

How Wellington Country Park Enhanced Operations with VisiSoft