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GoCardless Direct Debit

Integration for Memberships

Give visitors a more flexible way to pay for memberships while reducing the administration involved in managing payments and renewals.

VisiSoft integrates with GoCardless to support Direct Debit payments for memberships purchased online or on-site. Payments, renewals and membership activity remain connected to the wider VisiSoft platform, giving your team a clearer view of each member and their relationship with your attraction.

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Make Membership Payments Easier to Manage

Memberships can provide valuable recurring revenue and help build a more loyal relationship with your visitors. But managing Direct Debits, renewals and payment issues manually can create extra work for your team. The VisiSoft and GoCardless integration helps simplify that process.

Customers can purchase or renew a membership online or on-site and choose to pay annually or through Direct Debit. GoCardless then supports the Direct Debit payment process, including automatic customer communications and optional auto-renewal. Payments are allocated to the relevant membership within VisiSoft, helping your team manage the complete membership lifecycle from one connected platform.

 

How the GoCardless Integration Works

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1. A Customer Buys a Membership

Visitors can purchase a new membership or renew an existing one online or at your attraction. 

2. They Choose How to Pay

Memberships can be paid for annually or through monthly Direct Debit payments. 

3. Direct Debit Communications Are Automated

Relevant communications relating to the Direct Debit are handled automatically as part of the payment process. 

4. Memberships Can Auto-Renew

GoCardless Direct Debit can automatically renew the membership unless the customer chooses to opt out, where this option is enabled. 

5. Benefits Are Applied & Tracked

Discounts can be configured with spend, bookings and visits recorded against the member, giving your team a complete view of engagement.

More Than a Direct Debit Payment

The value of the integration goes beyond collecting a monthly payment. Membership payments are connected back into the wider VisiSoft platform, rather than being managed in isolation from the rest of the visitor journey. By connecting these different touchpoints, your team can better understand how members engage with the attraction and the value they bring over the lifetime of their membership. 

Reduce Membership Administration

The integration helps remove several manual steps from the membership payment process.

Direct Debit communications can be handled automatically, payments are allocated to the appropriate membership and auto-renewal can reduce the need for customers or staff to manually renew each year.

This gives your team more time to focus on supporting members and improving their experience, rather than chasing routine payment and renewal tasks.

Manage Payment Issues More Clearly

Payment problems should not leave your team unsure whether a membership is still valid.

The integration includes logic to place a membership on hold if there is an issue with its payments. This helps protect the integrity of the membership scheme while giving your team a clearer indication that the account may need attention.

Once the payment issue has been addressed, the membership can continue to be managed through the wider VisiSoft platform.

Give Members Greater Payment Flexibility

Not every visitor wants to pay for a full annual membership in one transaction.

By offering monthly Direct Debit payments, your attraction can give customers another way to manage the cost of becoming a member. Annual payment options can still be offered alongside Direct Debit, allowing visitors to choose the approach that suits them.

A simpler, more flexible payment experience can help remove a potential barrier from the membership buying journey.

Build a More Complete View of Every Member

A membership is only one part of a visitor’s relationship with your attraction.

Because GoCardless membership payments connect back into VisiSoft, your team can see membership information alongside visits, bookings and customer spend.

This helps your attraction move beyond simply knowing whether someone has an active membership. You can build a clearer understanding of how frequently they visit, what they purchase and how they engage across the wider attraction.

That insight can support better reporting, more informed decisions and a more relevant experience for members.

The Benefits of the

GoCardless Integration

The GoCardless integration gives customers the option to pay for memberships monthly rather than paying the full amount upfront. It can also support automatic renewal, making it easier for members to continue their relationship with your attraction.

Direct Debit communications are handled automatically, while payments are allocated to the correct membership record within VisiSoft. If a payment issue occurs, the membership can be placed on hold, helping your team manage membership status and access more clearly.

Most importantly, membership payments remain connected to the wider visitor journey. Ticketing, EPOS, retail, catering, bookings, visits, customer spend and reporting can all contribute to a more complete view of each member.

Can customers pay for memberships monthly?

Yes. Memberships can be paid annually or through monthly Direct Debit payments using the GoCardless integration. 

Can customers buy memberships online and on-site?

Yes. Customers can purchase or renew memberships either online or at the attraction. 

Are membership renewals automatic?

GoCardless Direct Debit can support automatic membership renewal unless the customer opts out, where auto-renewal is enabled. 

What happens if a Direct Debit payment fails?

The integration includes logic that can place the relevant membership on hold when there is an issue with its payments. 

Are payments allocated to the correct membership?

Yes. The integration supports the allocation of payments to the relevant membership within VisiSoft. 


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Stephen Lorton

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