5 KPIs Every Holiday Park Needs To Track Now

Financial Basics: Sales, Costs & Cash Flow

Every aspect of a holiday park has a financial value, and all of the data involved therefore has an impact on the company finances and potential growth.

Reporting on performance in financial terms sets the course for any holiday park business. Analysis of the results, and actions taken as a result of that analysis forms the day-to-day running for the next month, quarter, or year, depending on the frequency of the reporting. The greater the time between reports, the greater the likelihood of issues in your park(s) being overlooked. This could directly result in sales, customer service up-sell, loyalty, on-the-day-spend-increase or average-customer-value opportunities being missed. It’s that simple.

What’s A KPI? It’s an acronym for “Key Performance Indicator”.
Basically any report or metric that you use to give you an overall reading of the performance of your holiday park business at any given time.

True Understanding Of These Areas Is The Key To Controlling Your Park Business
These are 3 very important fundamentals for any holiday park business, as they immediately give you an indication of your performance. Reviewed over time, with seasonal sway and future growth projects however, you’ll find that understanding what influences these fundamentals will be invaluable to your decision making.