Download our complete guide to creating and managing a successful membership scheme at your Visitor Attractions. Our PDF guide can be downloaded or viewed online by completing the form on the right. Check out more info on what’s included in the guide below.
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A membership scheme is a long-term relationship between an attraction and its customers, where the customers pay a regular fee (usually monthly or annually) in exchange for certain benefits, such as unlimited or discounted access, priority booking, exclusive events and other perks. A membership scheme can also be a way for attractions to collect valuable data, feedback, and insights from their customers and to communicate with them more effectively and personally. Attractions need to consider various factors, such as their target market, their value proposition, their pricing strategy, their operational processes, their marketing and communication channels and their performance measurement and improvement.
Creating and managing a successful membership scheme is not a simple task. It requires careful planning, implementation, and evaluation, as well as ongoing investment and innovation.
This white paper aims to provide a comprehensive and practical guide for attractions that want to create and manage a successful membership scheme or improve their existing one.
Check out what else is in the guide →
Creating and managing a successful membership scheme is not a simple task. It requires careful planning, implementation, and evaluation, as well as ongoing investment and innovation.
This white paper aims to provide a comprehensive and practical guide for attractions that want to create and manage a successful membership scheme or improve their existing one.
Check out what else is in the guide →
Many attractions in the UK are looking for ways to increase their revenue, customer loyalty and repeat visits. One of the strategies that can help achieve these goals is to offer a membership scheme that provides customers with admissions and benefits for a fixed fee or a recurring payment.
You need to ensure that your membership scheme provides enough value and incentives for your customers to join and renew, and that it also generates enough revenue and profit for your attraction. Find out some of the questions you can ask yourself to get started.
Determining whether a membership scheme is suitable involves benchmarking and comparing it with industry standards and best practices. Understanding the various types of membership schemes popular in the attractions sector is crucial. These differ in benefits, features, pricing and performance.
You need to measure and forecast the financial and non-financial outcomes of implementing a membership scheme, and weigh them against the costs and risks involved. In our guide we break down how you can compare your current offering vs a membership scheme.
Once you have decided to launch a membership programme for your attraction, you need to implement it in a way that ensures a smooth and seamless customer experience, as well as a secure and efficient operational process.
Deciding on what info to capture during the online buying journey is important for both operational and marketing purposes, as the information you capture can help you to deliver your memberships, manage your memberships and communicate with your members.
Reporting is essential for measuring and monitoring your performance and identifying areas for improvement. Ask questions such as: How many members renew each month and what are the renewal rates and patterns? How much revenue do you generate from memberships?
Incentives can effectively attract new members by providing appealing offers such as discounts, bonuses, or gifts when they join your membership scheme. They are also instrumental in retaining existing members, where similar rewards can be offered for membership renewals.
Automation plays a critical role in streamlining membership processes, reducing the need for manual work, and minimising human error. Benefits include the generation and delivery of detailed membership reports and insights, which can aid in strategic decision-making.
We end our guide with a couple of examples of how attractions are getting Membership schemes right, whether thats through tiered programmes, better communication or through thier use of technology. This section will give you some working examples of how attractions can get it right.
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