Utilise Self-Service Ticket and Membership Management
Simplifying the buying journey using your ticketing software for zoos and animal attractions doesn’t always end when customers have purchased their tickets, either. If the last few years of upheaval and ever-changing landscapes has taught us anything, it’s that even the best-laid plans can go awry!
When you offer self-service tickets and memberships to your customers, consider the option of allowing amendments to entry dates and times. By allowing customers to login and make the amends themselves, you’ll free up time for your teams so they can focus on value-adding tasks instead of repetitive admin duties, you’ll take away the need to offer refunds in most cases so your profits will be less affected and your customers will take away yet another positive experience from your zoo or animal attraction.
Tackle Queues Onsite
You’ve perfected the ticketing journey with our SIMPLE process and you’ve put the power in the hands of your customers and freed up valuable time for your teams, but what about the final step before your customers make it into your zoo or animal attraction? Gaining entry.
A process often overlooked, but is really important when it comes to not only the customer experience, but also helping to increase profit at your attraction, is queue busting on your busier days.
Whether it’s weekends, school holidays or special events, consider using your ticketing system for zoos to implement barcode scanning or gaining entry for customers with the use of tablets.
Not everyone will have bought their tickets before they arrive, so save your kiosks for those customers (they’ll need a little more time at the kiosk compared to those with pre-bought tickets or memberships). Instead, have additional queues specifically for those who already have their tickets – it will streamline the process for customers and staff, and less time spent in queues means more time to get round your attraction and increase spend at your outlets.
If you’re looking to review your existing processes for online ticketing and membership management we offer a free ticketing journey review. The review will be carried out by one of our ticketing consultants and will provide an analkysis of your exisiting user journey, to find out more about this review or to book your free review check out – Free Online Ticketing Review.
