Our 5 Tips for Nailing Your Mobile-First Website
More and more (and more!) people are using their mobiles to make purchases online. And that is highly unlikely to change or slow down. With 60% of online traffic coming from mobile devices, optimising your site for mobile users can significantly enhance user experience and drive conversions on your site. We’ve put together our top five tips to ensure your attraction’s website is truly mobile-first.
1. Design with Mobile Users in Mind
A mobile-first website goes beyond being mobile-friendly. It’s about creating a seamless and intuitive experience specifically for mobile users. Start by prioritising responsive design. This means your website should automatically adjust to fit different screen sizes, providing an optimal viewing experience across all devices. Use larger buttons, easy-to-read fonts and a simple layout to make navigation effortless.
2. Simplify Navigation
Clear and concise navigation is crucial for keeping mobile users engaged. Implement a hamburger menu (those three stacked lines) to save space and keep the focus on the main content. Ensure that all essential information is easily accessible without requiring too many taps. The goal is to minimise the steps needed to find information and complete a purchase.
3. Speed Matters
Mobile users expect fast-loading pages. In fact, 50% of shoppers are less likely to buy if the checkout process takes longer than 30 seconds. Optimise your website’s performance by compressing images, leveraging browser caching and minimising HTTP requests. Regularly test your site’s loading speed using tools like Google PageSpeed Insights and make necessary adjustments.
4. Click-Friendly Forms
Forms are a critical part of the online buying journey, especially for ticket purchases. Ensure that all form fields are large enough to be easily tapped and use autofill features to speed up the process. Limit the number of fields to essential information only, like name, email address and number of tickets. This reduces the risk of abandonment due to lengthy forms.
5. Test and Iterate
Finally, continuously test your website on various mobile devices to identify any issues. Use your own smartphone to experience the buying journey firsthand and gather feedback from users. Implement A/B testing to compare different designs and functionalities and use the insights to make data-driven improvements.
By following these tips, your attraction can create a mobile-first website that not only meets but exceeds the expectations of today’s mobile-savvy audience. This approach will help reduce bounce rates, increase ticket sales and enhance overall user satisfaction.