How Haynes Motor Museum Streamlined Operations and Boosted Gift Aid with VisiSoft

Haynes Motor Museum, located in Somerset, is the UK’s largest collection of cars and motorbikes, celebrating automotive history in a dynamic and engaging way. Founded in 1985 by John Haynes, the museum showcases everything from vintage classics to iconic modern vehicles, drawing a wide range of visitors including families, car enthusiasts, veteran clubs, and casual tourists.

As an Accredited Museum, Haynes is more than just a museum, it hosts popular events like the Haynes Breakfast Club, maintains a retail shop, and is building a growing online presence. The museum team needed a reliable and easy-to-use system to manage front-of-house admissions, retail operations, online bookings, and Gift Aid contributions.

Haynes Motor Museum switched to VisiSoft after frustrations with its previous systems, including poor customer support, clunky visitor booking processes, and limited integration capabilities.

Since implementing VisiSoft, the team has seen immediate improvements:

✅ Smoother customer journey – Online booking is now intuitive and fast, with incentives like 10% discounts for pre-booking 24 hours in advance. This has boosted online bookings significantly, especially during school holidays, with online pre-booked tickets reaching as high as 50%.

✅ Improved staffing insights – Live pre-booking dashboards help the team plan ahead. For example, if pre-bookings are low the night before, staff schedules can be adjusted the next morning.

✅ Flexible upselling – The museum uses upsell features to offer items like souvenir guides, car-spotting activity books for kids, and seasonal merchandise.

✅ Enhanced retail management – The physical store operations benefit from real-time stock updates and intuitive point-of-sale tools.

One standout benefit of using VisiSoft is the streamlined Gift Aid process. Previously, reporting and tracking Gift Aid required extra manual work. Now, the museum can easily monitor Gift Aid uptake through live dashboards and reports.

Gift Aid donations are driven by clearer messaging during the online checkout process and improved in-person scripts by the front-of-house team.

Haynes Motor Museum actively contributes to the VisiSoft user community. As part of the VIP platform, their team regularly submits improvement ideas. VisiForum events have also offered valuable networking opportunities.

📌 Peer learning – Events like VisiForum provide direct connections with other attractions using VisiSoft. Through these conversations, Haynes Motor Museum have learned best practices, such as refining upsell strategies and optimising ticket workflows.

📌 Local collaboration – The museum has built strong connections with other nearby VisiSoft users, enabling open discussions and idea-sharing across attractions.