In today’s fast-paced world, mobile devices have become an indispensable part of our lives. Whether it’s a tablet or a smartphone, these gadgets are not only portable but also incredibly convenient. And it’s precisely these qualities that make them an ideal solution for attractions looking to streamline their operations and enhance the visitor experience.
Revolutionising Queue Management
Attractions, no matter how well-managed, are not immune to long queues, especially during peak seasons. But what if we told you that there’s a way to significantly reduce these wait times and ensure your visitors have a memorable experience from the moment they arrive?
Enter mobile devices, such as tablets and mobile scanners. These handy tools can be deployed by your team to scan tickets and expedite the admissions process, particularly during busy periods. With mobile scanning devices in hand, your team can approach visitors waiting in line and validate their tickets on the spot. The result? You’ll be able to process more visitors in less time, potentially doubling your admission capacity.
A Win-Win Situation
By using mobile devices to bust entrance queues, you’re not only improving operational efficiency but also creating happier visitors. Picture this scenario: a family of four arrives at your attraction on a bustling summer Saturday. They’ve pre-booked their tickets and are excited to start their day. However, faced with a 20-minute queue at the entrance, frustration sets in, and their enthusiasm begins to wane.Now, imagine a different scenario. Your team deploys mobile scanning devices, and that same family breezes through the queue in no time. They enter your attraction with smiles on their faces, ready to enjoy their day to the fullest. As a result, they’re more likely to spend extra at your onsite outlets, such as cafes or ice-cream stands.In essence, happier visitors translate to increased onsite spending, benefiting your attraction’s bottom line.
Prioritising the Visitor Experience
It’s important to note that the goal isn’t to eliminate queues entirely. Queues can be an integral part of the visitor experience, offering opportunities for interaction and engagement. Rather, the focus should be on optimising these interactions to enhance the visitor’s day out.
Your entrance or admissions staff should prioritise providing a warm welcome and making the visitor’s first on-site interaction memorable. This initial interaction can also serve as an opportunity for upselling, where staff can inform visitors about the day’s events and offer additional services or experiences.
Versatility of Mobile Devices
The use of mobile devices extends beyond just managing entrance queues. When your cafe or ice-cream stand gets busy, you can deploy additional devices to keep those queues moving efficiently. However, it’s crucial to ensure that your mobile solution is technically capable. If it relies on a live internet connection, make sure you have Wi-Fi or 4G coverage to ensure seamless operation as your staff move around the attraction.
The beauty of mobile devices lies in their ease of deployment. You can adapt to changing crowd sizes quickly and efficiently, providing a smoother experience for your visitors.
Strategic Planning for Success
To make the most of mobile devices, it’s essential to combine them with online ticketing and pre-booked entry systems. This approach allows you to identify peak days and plan resources accordingly. On busier days, having additional team members equipped with mobile devices can make all the difference in delivering a seamless and enjoyable visitor experience.
Tablets and mobile devices are powerful tools that can revolutionise queue management and enhance the visitor experience at attractions. By strategically deploying these devices and focusing on customer satisfaction, attractions can not only improve operational efficiency but also boost onsite spending, ultimately ensuring the success and growth of their business.
Check out the video below to find out how VisiScan, our mobile ticketing solution, cut queues at TANKFEST as The Tank Museum welcomed over 24,000 visitors in just one weekend.
