Gift Aid – How Museums and Registered Charities Can Start Collecting More Donations

Your museum or charity may have heard about Gift Aid before, but you might not really understand what it is or how it could benefit your visitor attraction.

If you are a UK registered charity you could be missing out on up to 25% extra revenue on your sales. Simply put, Gift Aid is a tax relief for UK taxpayers that allows your museum or registered charitable attraction to claim an extra 25p per £1 spent by the visitor. Your donations can then be claimed back from the UK government and provide you extra income for your charity.

Gift Aid has been around for over 30 years, yet some visitors attractions such as museums or heritage sites, that are registered charities, are not taking full advantage of the tax relief benefits. It not only effects the visitor attraction operators but the visitors who come to your attraction have the option to add gift aid on to their ticket price or goods meaning they can contribute to the attraction in a charitable way.


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Who can contribute to Gift Aid and how?

For one of your visitors to be eligible they must be a UK tax payer and all of the correct address information must be provided when the transactions are made. Historically this has been a down fall for many charities as full and correct information has not been collected at the Point Of Sale (POS) and therefore Gift Aid cannot be claimed back to that individual. Logging a Gift Aid claim is often a manual process for attractions without an Gift Aid complaint EPOS system, so volunteers at your tills or your entrance that deal with visitors directly will have to manually take down correct details such as post code and house number.

For many charities and visitor attractions the manual Gift Aid donation process can cause you a stumbling block for two reasons; one, incorrect information being taken down at the till and two, the time it takes to collect that information is delaying your visitor’s experience and could be causing long queues. So what is the solution? Electronic point of sale (EPOS) systems remove the manual task of collecting this information.

How to get more donations.

Your visitor attraction can easily take full advantage of the Gift Aid process and claim more money for your charitable attraction with an EPOS System built with Gift Aid in mind. Your volunteers and staff can quickly and accurately log correct customer information in a CRM type EPOS solution. With intelligent postcode look-ups there will be no more incorrect addresses and you can ensure your information from the tax payers is correct and stored in the right way. By semi-automating this process you can speed up your customer service and make it easier than ever for your visitors to donate to your charity. Whether you have till prompts for operators at your till points or online prompts when visitors are purchasing their tickets online, make sure you don’t miss any opportunity to increase your revenue.

So what’s next?

With an EPOS systems built with Gift Aid, you can automatically store all of the correct and relevant information that is needed to make a Gift Aid claim from HRMC. When you’re ready to collate all of your Gift Aid donations and send your claim off, you again can avoid that manual task of making sure everything is accurate with an automated Gift Aid report that is HRMC complaint. Once sent off you can get back to focussing on your attraction and other ways to increase revenue or donations such as contactless payment donation stations or increased Gift Aid compliant stock in your Gift Shops.

If you’d like to find out more about how VisiSoft cam help your Museum or registered charitable attraction welcome more GiftAid and ensure your attraction is GiftAid complaint, then speak to us today and book a demo to see how easy registering GiftAid can be with our EPOS systems.

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Online ticketing, admissions, cafes, gift shops, events and reporting all on one system, all backed up by the support you need.

Your visitors deserve the best experience: VisiSoft gives you all of the tools you need to make sure you deliver an incredible day every time!

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