Blue Anchor Revolutionises Holiday Park Management With VisiSoft

Watch our video case study on how VisiSoft helped Blue Anchor Leisure manage their 13 sites in one integrated EPOS solution.

visitor attraction epos solution
blue anchor leisure epos system case study

Reputable and experienced holiday park operator, Blue Anchor Leisure have been in the Skegness area of Lincolnshire for nearly 50 years.

From humble beginning on Skegness market, the original owner bought his first caravan and incorporated the company in 1972. Since then, they have grown and weathered all storms that UK holiday industry have thrown at them acquiring land throughout the county and adapted to meet the changing needs of their customers.

blue anchor leisure epos system case study

Implemented EPOS & Business Management Solution Across Multiple Sites To Provide Customer Insights

Now boasting more parks than any of their competitors and with over 200 staff, Blue Anchor Leisure offers thousands of holiday makers and residents everything they need to get the most out of their investment or just enjoy the beautiful sandy beaches of Skegness.

In order to keep up and capitalise in a competitive market, the company were looking for new ways to understand and engage with their customers. VisiSoft provides them with extensive reporting and analytics meaning that customer data is easy to access, seasonal peaks are predicted and historical performance can be analysed simply.

blue anchor leisure epos system case study

The Reason For Change

Having 13 different parks with anywhere from 1,000 – 30,000 people on-site at any one time, and with thousands of caravans, site management was becoming problematic, especially when it came to tracing payments from the owners and rentals. As the business grew, the legacy paper-based system became more and more fallible and processing times potentially running into weeks, became unmanageable and impeded the customer experience.

After a change in the ownership and management team, the board of directors collectively decided to take control of the business with a systematic approach to overhaul their old system. They wanted to increase the customer experience whilst maintaining everything that had made Blue Anchor Leisure the stand-out company and destination resort that it is today. Lead by company director Johnathan Moses, who has family ties to the business, they set out to find a solution to their very unique problems.

Our goal was to give our customers a better service and the old system that we had just didn’t cut it.
Johnathan Moses, Director, Blue Anchor Leisure.

blue anchor leisure epos system case study

The Solution

With such a vast site and multi-discipline business model, finding a solution to fit was problematic. Having entertained several different suppliers and potential products, Blue Anchor needed a company that could listen and truly understand their requirements, then support them through each step to achieve their goal.

Firstly, Blue Anchor had to establish a common IT network across all 13 of their parks. Then 25 tills were then put in that could communicate with each other and integrate with our management solution to provide critical reports to the management team. A synchronous loop of data was created that could be queried on-demand from any location, and fundamentally provide a single, standardised digital platform to prevent human error incurred with the previous hand-written data.

What we want to do is have a centralized system to not only reported everything but it went straight back to our head office as well so it will be analysed.
Johnathan Moses, Director, Blue Anchor Leisure.

Investing In Customer Experience

VisiSoft has allowed Blue Anchor Leisure to meet the demands of their customer and has brought their entire business up-to-date with state-of-the-art tills. They now have the immediate benefit of a super-fast, easy-to-use platform and the management can now make on-demand, informed decisions on the current performance of their business and set plans in motion to grow in-line with their ambition.

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blue anchor leisure epos system case study

The Benefits

Implementing VisiSoft has created a unified platform across the business, allowing for real-time management of the parks as a whole, and allowed for the speeding-up of customer queries, eradication of bottlenecks imposed by legacy processing methods and a dramatic increase in customer service.

Now we’re using VisiSoft it’s obviously bought everything up to speed, we can go on at any given time to see what different outlets have processed and how much money they’ve taken. The analysis that we get with the reporting is obviously bang up to date. We can split all the different cost centres down.
Johnathan Moses, Director, Blue Anchor Leisure.

blue anchor leisure epos system case study

The Future

The plan is now to roll VisiSoft out to other amenities and services that Blue Anchor offer, so they can continue to build on the increase in customer service. With plans for more parks to be developed and outstanding ones to be extended, the company are still growing as the demand on the region continues to increase.

Blue Anchor Leisure are safe in the knowledge that they will be supported, with simple plug-and-play growth of devices when they need them. They’ve also invested in a partner that they can trust, and that they know are in it for the long run.

There was no real headaches it was a very smooth operation to the point where we’re looking at various other options for our other facilities. We found the right company to work with.
Johnathan Moses, Director, Blue Anchor Leisure.

What’s Your Next Project?

We’re so confident with our solution, that we’d welcome you to go and talk with some of our wonderful customers. We’ve got live sites all over the UK in all different sub industries within visitor attractions – and none of them are the same. What makes us unique is being able to fit our solution around your business.

VisiSoft is the only EPOS & attraction management platform that you need.

Having been created by a leading developer in integrated EPOS for over 30 years, VisiSoft represents a very robust and tried and tested solution – Lyons Holiday Park will vouch for that! Find out more about our holiday park EPOS Solutions

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blue anchor leisure epos system case study

One of the things that we did look at was time scales of deliverability, service, backup and support. VisiSoft stuck to the timeframes that we’ve talked about and you have delivered what we’ve asked you to deliver, so we’re very pleased with the service that we’ve got.
Johnathan Moses, Director, Blue Anchor Leisure.

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See how VisiSoft can help your business grow.

Online group and school ticketing, cafes, gift shops, GiftAid, memberships, donations, stock management and reporting all on one system, all backed up by award-winning support.

Your visitors deserve the best experience: VisiSoft empowers your team to delivery exactly that.

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